Why I'm Killing the "Success Tax" at 52loops

The Day I Saw the $2,000 Bill

A few months ago, a friend of mine launched her first major coaching program. It was a massive success—until she checked her email. Her video host had sent an automated notice: she had exceeded her bandwidth “Fair Use” policy, and they were charging her $2,000 in overages immediately.

Instead of celebrating her launch, she was doing damage control on her bank account. That’s what I call a “Success Tax.” It’s a penalty for doing exactly what you set out to do: get your message seen. It appeared to me that the industry had forgotten who they were serving.

Big Video is Built on Friction

When you look at the legacy giants, they have thousands of employees and massive offices. They need those $2,000 overage bills to keep their own machine running. They view your traffic as a cost to be recovered, rather than a signal to be amplified.

I wanted to build 52loops differently. By keeping our overhead low and using high-performance Cloudflare delivery, we don’t need to “tax” your viral moments. We can afford to be an empathetic peer because we aren’t carrying the weight of a legacy empire.

The Success Credit: A Pulse, Not a Script

I’ve decided that if your video goes viral, that’s on us.

If you’re on “The Signal” plan ($19) and you have a massive spike that pushes you to 2TB, we won’t send you a bill. We will move your account to “The Resonance” ($49) to ensure your videos don’t lag or break, but we pay the difference for the rest of the month. We only start the new rate when your next billing cycle begins. It gives you room to breathe and realize that your growth is sustainable.

Choosing the Right Frequency

We don’t have 50 different plans with hidden features. We have three frequencies: Signal, Resonance, and Echo. They are designed to match the volume of the work you’re doing. If you’re just starting, stay on the Signal. If you’re building a movement, find your Resonance.

No matter which one you choose, the price you see is the price you pay. No seat taxes. No per-video fees. No surprises.